Built for lawn care operators

AI tools tuned to your data, your prices, your voice.

A five-tool toolbox built for independent lawn care operators — not a generic SaaS bolted onto an AI. Every output uses your real catalog, your branding, and your writing voice.

Built by an operator, for operators. John Pelliccio — 25 years running Lawn Doctor of Rockland
The gap we’re closing

Generic SaaS doesn’t speak our language.

You’ve seen the pitches: “leverage AI for your lawn care business.” Plug a CSV in, get a marketing email back. The catch? It doesn’t know your program codes, can’t parse your price chart, and writes copy that reads like a robot wrote it. TurfStack solves each of those.

Catalog ingestion, not generic imports

Drop your service catalog and price chart. We parse program tiers, surcharges, package math, and the format quirks. No mapping wizard, no manual cleanup.

Your voice, not corporate boilerplate

Upload a few of your existing customer letters. The AI clones your phrasing, season references, and how you talk about your services so output sounds like you wrote it.

Lawn-care knowledge baked in

Cool-season vs warm-season, grub timing, lime cycles, state-specific auto-renewal disclosure and pesticide application schedules. Talks lawn care, not generic marketing.

Operator-agnostic from day one

Multi-tenant from the ground up. Your data stays yours. Your prices, customers, voice samples, and branding are walled off from every other operator using the platform.

What’s in the box

Five tools. One setup.

All five run off the same catalog import + voice setup. Configure once, every tool inherits your pricing, voice, and branding.

📝

Office Proposal

Multi-tier customer proposals built from your real prices and your business’s discount structure. Print-ready PDF, customer-facing, on-brand.

Office
📱

Field Proposal

Same proposal engine, mobile-optimized for in-truck use. Quote a customer on the lawn, print or email before you leave.

Mobile
✉️

AI Letter Mailer

Drafts upsell, retention, and win-back letters in your voice. Prints mail-merged with proper letterhead, folds for a #10 window envelope, ready for Lob.

Direct mail
🔬

Lawn Analysis

Five-page customer-facing lawn health report from technician observations plus an optional photo. Use it as a callback hook or pre-visit handout.

Customer-facing
📷

TurfScan

Quick AI lawn diagnostic for techs in the field. Snap a photo, tick a few checkboxes, get a structured diagnosis and recommended services.

Field

More coming

Customer hub, magic-link auth, bulk-mailer, voice-sample auto-pull, additional CRM integrations. Driven by what the beta operators actually ask for.

Roadmap
Setup

Three steps. About ten minutes.

No software install. No CRM migration. Drop your catalog exports, chat with the AI for ten minutes (optional), and your toolbox is live.

1

Drop your catalog

Service catalog and price chart CSVs, plus your customer list for the upsell + retention tools. About 60 seconds.

2

Confirm pricing

Quick review of what we parsed. Set your promo discount % per program, set a prepay default if you offer one, mark any non-catalog add-on services.

3

Wizard chat (optional)

~10-minute AI conversation that captures your voice, sales model, branding, QC manager, local pitch, and licensing language.

SA5 imports supported today
Claude Sonnet for generation
Cloudflare for delivery
Per-tenant data isolation
Where we are

Closed beta, Round 1.

Fifteen lawn care operators are testing TurfStack right now. We’re using their feedback to harden the platform before opening Round 2.

Round 1 — in progress
15 operators
Invitations sent May 2026. Feedback window: ~2 weeks. We’re watching usage patterns, edge cases, and the “first thing they ask to be different.”
Round 2 — TBD
Opens after Round 1 polish
Larger cohort, more network feedback, the rough edges from Round 1 sanded down. Want a spot? See below.
Round 2 interest

Want a spot in the next round?

Drop your details and I’ll add you to the Round 2 list. You’ll get an email from me when invitations go out.

Submitting opens your email app with the details pre-filled, sent to group501@lawndoctor.com. No email client? Just email me directly with the same info.